Soundbranding - the connection between investment and emotion

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Soundbranding - the connection between investment and emotion

Af Birgitte Rode

"You can close your eyes - But you can not close your ears”
Imagine this - It is Tuesday morning and Mark is waking up by the radio turning on. Mark lays in bed thinking through his day as the music is interrupted by jingles. He rubs his eyes as his smart phone ringtone mixes into the sound tapestry of the morning.
If you have doubts what impact sound and music have on you and your daily life and how you can use it in marketing and branding, you will get many of the answers in the book.

Sider: 168

Udgivelse: 2015 Oktober

ISBN: 9788740912043

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