This book is a guide for those who want to develop their business and use digital media and data to orchestrate the perfect omnichannel experience for each and every customer.
On the basis of the experience and input of over 50 specialists from the Danish business community, as well as the latest articles and literature in the field, this book offers you the Omnichannel Hexagon, a model that provides a framework for targeting your marketing efforts and ensuring that every step you take is a step closer to the perfectly tailored customer experience - without sacrificing profitability.
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