Building Successful Partner Channels

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Building Successful Partner Channels

Af Hans Peter Bech

This book explains what it takes to build and manage partner channels in the software industry. The book uses the business model framework introduced by Alexander Osterwalder. It provides a practical guide for organizing the activities required to design productive partner programs as well implement these programs for the recruitment and management of partners that will find, win, make, keep and grow happy customers on our behalf.



Udgave: 1

Sider: 222

Udgivelse: 2015 April

ISBN: 9788793116160

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