Senior Partner, co-leader of GTM Practice
Brian has 15 years of experience across both marketing leadership and consulting on B2B marketing, digital and sales. His functional focus is on revenue marketing in all its forms, marketing strategy, joint sales & marketing programs, lead and demand engines, digital transformation and digital strategy. Published author of two books, “Digital Strategy” and “Lead Engine”.
Senior Partner, co-leader of GTM Practice
Mikkel has more than 15 years of experience of practicing and consulting within B2B marketing & sales. He has a functional focus on value proposition design, commercial operating model transformations, organizational design, commercial & marketing strategy, product launches and deal acceleration.
Why do half of all B2B product launches fall short of expectations? What separates the fleeting sparks from the enduring flames? In The Campfire Launch, discover a bold new approach to launching products that not only ignite initial interest but sustain lasting success.
Drawing on real-world experience and proven frameworks, this book reveals the hidden pitfalls that undermine most launches—and introduces the Campfire Model, a step-by-step guide to building momentum, engagement, and growth. From laying a solid foundation to priming your audience, igniting excitement, expanding your reach, and sustaining long-term impact, each phase is packed with actionable insights for product leaders, marketers, and innovators.
Whether you’re preparing your first launch or seeking to transform your approach, The Campfire Launch will help you turn your next product introduction into a lasting success story.
The authors brings you a practical, research-backed roadmap to mastering the art and science of B2B product launches.
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